What is Add Hope?

There are over a billion people at risk of starvation in the world. Hunger Notes estimates that 239 million of these people live in Sub-Saharan Africa. In South Africa, 12 million people are hungry and a staggering 3.3. million of these are children.

Four years ago KFC launched Add Hope – our solution to filling the many hungry tummies of children in South Africa. Read more

Add Hope Trust & Trustees

The KFC Social Responsibility Trust was started in 1992. It’s run as a separate public benefit organisation and is registered and managed by a Board of Trustees that includes KFC’s Chief Marketing Officer and two franchisees. Meeting three times a year, the Trust is responsible for overseeing and distributing money raised online and in-store, plus funds donated by franchisees. It is independently audited by KPMG.

The Trust ensures that every cent of a customer’s R2 donation is spent on food for KFC Add Hope beneficiaries’ children. Every donation received goes towards filling hungry tummies.

Contact Us

For general enquiries, please contact:

Lindy April
Email: lindy.april@yum.com

By post:

KFC Social Responsibility Trust

Yum Restaurants International (Pty) Ltd
Block C
Nicol Main Office Park
4 Bruton Road
Bryanston

P.O. Box 71105
Bryanston, 2021