Add Hope’s impact.

Funds raised to date

KFC as a brand started the KFC Social Responsibility Trust in 1992 to ensure that we could implement a CSR programme in the communities that we serve.

In 2009, with the introduction of Add Hope, a menu item that you can buy for R2 with your meal, we have been able to raise R183 million. So far this year, just under R31.6 million has been raised through Add Hope, of which our customers have donated R16 million and our franchisees nearly R15.5 million. Every cent of every donation goes towards feeding a hungry child.

Thank you South Africa. We couldn’t have done this without your donations.


Donated by franchisees

Donated by customers

During 2013

Benefits of Add Hope

We’re helping tackle a big, complex problem head on. Your donation is critical to adding hope. Every time you ‘add hope’ with your R2 in-store or online, you’re making a real difference in the life of a hungry child in South Africa.

Started in 2009, Add Hope feeds 40 000 children across South Africa every month and we support 90 beneficiaries, big and small, who make a difference in their areas of work, from school feeding to Early Childhood Development programmes.

With R183 million raised over the past four years we are able to add new beneficiaries on an annual basis and donate more to those who need it most. We identify sustainable feeding programmes across the country to support so that we can make a long-term impact in South African communities.

Let’s keep on adding hope.


Add Hope’s Beneficiaries.

The Add Hope campaign supports 11 national beneficiaries and 90 smaller community initiatives around the country. Beneficiaries including childhood development organisations, children’s homes and school feeding programmes are added every year.

We take a proactive partnership approach to supporting their feeding programmes and because our primary focus is on feeding, the beneficiaries need to ensure that the funds we give them will be used to feed children from birth to the age of 18. This includes on-site feeding and food parcels that are sent out to families. They must have a valid NPO certificate and need to have been operating for at least three years.

View the full list of community beneficiaries

Afrika Tikkun Africa Food for Thought Girls and Boys Town
Hope Worldwide JAM Lebone Village
MES SOS Children's Villages JHB Child Welfare
Johannesburg Parent and Child Counselling Centre 1000 Hills


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