There are over a billion people at risk of starvation in the world. Hunger Notes estimates that 239 million of these people live in Sub-Saharan Africa. In South Africa, 12 million people are hungry and a staggering 3.3. million of these are children.
Four years ago KFC launched Add Hope â€“ our solution to filling the many hungry tummies of children in South Africa.
This national feeding initiative, which runs all year round, allows you to purchase â€˜hopeâ€™ off the menu for just R2. What you are actually buying is a meal for a hungry child. Each and every one of us has the power to change someoneâ€™s life and since Add Hope started in 2009, together weâ€™ve raised R183 million, with every donation going directly to one of our over 90 beneficiaries.
This is a project that lies close to our heart. Our franchisees support the initiative too, donating towards the initiative every year. Theyâ€™ve also selected community projects in their areas where they can make meaningful contributions.
Add Hope only supports feeding initiatives because we want the children of our country to be given access to nutritious and balanced meals in order to grow, learn and thrive.
At KFC we know that with you, weâ€™re making a difference, R2 at a time.